Message from the President

Forming Alliance with Regional Builders Nationwide to Tackle and Resolve Challenges in Japan's Housing Industry

President and Representative Director
Yuichi Ikeda

Our company group specializes in custom-built housing. We draw on our extensive experience in constructing homes in Hokkaido, a region known for its harsh climate, and are now expanding our operations into areas such as Tohoku and North Kanto, utilizing the knowledge we have gained in Hokkaido.

I founded LOGOS HOME in 2003 after working at a personal design office and a major home builder. In 2021, I established LOGOS HOLDINGS INC., which currently oversees five group companies: LOGOS HOME INC., HOEI CONSTRUCTION INC., GALLERY HOUSE INC., ROOT LINK INC., and Logos Creative Office Philippines, Inc. Our management philosophy is "Shaping the Future of Japanese Home Building"

Through our involvement in the housing industry, we have observed that many local builders—who construct a significant portion of homes in Japan—face challenges such as "a lack of successors" and "difficulty in business continuity" due to inefficiencies. While products from major housing manufacturers are high-quality, they tend to be expensive. We understand that local builders will continue to play a vital role in providing housing for the Japanese people. Therefore, we have been exploring solutions to address these issues ourselves.

Domestic business conditions are constantly changing, with rising prices for raw materials and energy. Many local builders are small-scale operations, making it challenging to respond independently to frequent environmental changes. To help stabilize the management of these builders, we aim to form alliances, overcome a difficulties together, and grow together.

Addressing Structural Issues in Japan's Housing Industry

Our future vital themes can be broadly categorized into two aspects:
Improving the environment for those engaged in the housing industry in Japan and creating opportunities for young people can play an active role. The modularization of wooden houses we are currently promoting can contribute to this goal.

In the first place, Japanese housing construction involves much on-site work and is in a harsh situation due to climate change, resulting in a shortage of workers.

Modular housing, where the units are made in a factory and assembled on-site, can improve working conditions, uniform housing precision and quality, and increase productivity.

In the future, we believe it can help address the issue of workforce shortages in Japan's housing industry. Businesses aligning with our vision and promoting modularization will further alleviate the burden on construction sites.
Using Japanese wood in the construction of wooden houses. In Japan, there is a preference for wooden houses, and people often associate domestic wood with them; however, we currently depend heavily on imported wood.

On the other hand, domestic forestry continues to decline, leading to contradictions such as underutilized wood resources and forest management issues.

The scarcity of imported wood has led to issues like Wood Shock and increased costs. Still, proper management of domestic forests can resolve these problems comprehensively.

Hokkaido's forests are a prime example, and we will continue to collaborate with local timber companies in the future.

Starting with Solving Immediate Issues

Solving the immediate issues households face is also essential to address major challenges. For example, rising fuel costs directly impact household budgets and cause inconveniences in daily life. In Hokkaido, there are reports of people turning off snow-melting systems they had installed to save energy or minimizing heating by wearing thicker clothes. Such conditions could negatively impact people’s health and safety.

By improving the airtightness of homes and introducing energy-saving equipment during the construction phase, we can help reduce the financial burden on households. We want to leverage our design and proposal capabilities to contribute to these areas.

Furthermore, we have established a sustainability policy, five key issues (materiality), and associated KPIs and action plans to advance sustainability-related activities. We will steadily advance our initiatives based on these action plans, including offering energy-efficient homes and implementing diverse employee-friendly systems such as telework, all aimed at leading to addressing larger challenges.

Commitment and Initiatives for The Future

Major housing manufacturers often equip their homes with the latest electric appliances and IT devices to enhance living standards or use materials that significantly exceed building code requirements for strength, naturally driving up costs. However, is such high specification really necessary?

I founded Logos Home Co., Ltd. because, while working for a major home builder, I lacked confidence in the performance and price of the homes I was selling. I wanted to create homes I could confidently recommend to my close friends and family. Rather than building uniform homes like major housing manufacturers nationwide, I focused on providing "high-performance homes tailored to the local climates" at "prices that local people who work for the local companies can afford."

Reflecting on the current housing supply structure in Japan, major housing manufacturers' market share is very small, with most relying on local builders. In this context, our group aims to provide appropriately specified, high-quality homes at affordable prices while creating meaningful work environments for those building these homes. We will continue to work as a united team to achieve these goals.